The Essential Marketers Guide to Pinterest: What it is and Why You Should Care
Pinterest is the fastest growing social website, a rich backlink platform, and a powerful marketing tool for businesses and brands. However, its focus on the visual, and its staunchly anti-commercial...
View ArticleSocial Media 101: An Intro For Businesses
Social media marketing is transforming the way businesses think. It’s affecting how consumers make buying decisions. In the same way the assembly line changed manufacturing at the turn of the last...
View ArticleTwitter Hashtags as a Marketing Strategy
Twitter hashtags are simply words or phrases with the hash symbol (#) attached to the beginning (e.g. #hashtag, #Twitter, #marketing). Hashtags are used by Twitter users (Tweeple) to search for tweets...
View ArticleThe Ultimate Twitter Checklist for Business Owners
To tweet or not to tweet? If you’re a small business owner, the answer: sign up for Twitter today. Twitter allows you to promote your business for free, network with other business owners, interact...
View Article[HOW TO] Boost Your Online Business With LinkedIn Groups
With more than 175 million registered users in more than 200 countries and territories, LinkedIn is the most active social networking site for professionals. One of its most popular applications is...
View Article8 Tips To Convert Facebook Fans Into Customers
Having a Facebook business page can be a cost-effective way to increase brand awareness and engage in a dialogue with fans, but if it doesn’t ultimately result in increased sales, what’s the point? To...
View Article6 Twitter Tips to Help You Market Effectively
Twitter is an excellent marketing tool. Used effectively, it can help you develop a one-to-one relationship with current and prospective customers. Here are six Twitter marketing tips that can help you...
View ArticleTwitter Advertising In The Middle East
Twitter announced that it has launched its advertising service in the Middle East. The popular social media site which boasts 200 million global users and 400 million tweets per day will provide...
View ArticleThe 5 Golden Pillars of Social Media Marketing
Social media marketing is a highly-effective and low-cost way to promote your business, build your brand and accumulate a solid customer base. Social media platforms, such as Twitter and Facebook,...
View ArticleSocial Media Usage in the Middle East [INFOGRAPHIC]
We came across this infographic from Go-Gulf.com (via Arabian Gazette) and wanted to share it with you. It’s about the demographics and use of social media in the Middle East. We can’t vouch for the...
View ArticleMarketing With SnapChat – Challenges & Opportunities
If you’ve already heard of SnapChat, odds are you already know why advertisers have been so skeptical about how viable the platform can be for marketing purposes. And if you haven’t, it only takes a...
View ArticleMy Next Social Media Strategy Speaking Engagement – TRA, June 4th
If you’re around on the 4th of June… I’ve been invited by the Dubai Telecommunications Regulatory Authority “TRA” to present on the topic of “integrating social media marketing into your current...
View ArticleTRA Workshop Presentation Slides: Social Media Marketing
Yesterday, I had the pleasure of running an eBiz Connect social media marketing workshop in Dubai. The event was organized and hosted by the Telecommunications Regulatory Authority (TRA) at their...
View ArticleInstagram Marketing – Let Your Customers Do the Talking
Nothing builds trust or brand loyalty quite as effectively as letting your customers do the talking. Word of mouth advertising has always been one of the most effective forms of marketing, and the...
View Article[HOW TO] Boost Your Online Business With LinkedIn Groups
With more than 175 million registered users in more than 200 countries and territories, LinkedIn is the most active social networking site for professionals. One of its most popular applications is...
View ArticleFacebook Launches ‘Facebook Media’– What Marketers Need to Know
Are you using Facebook to grow your business? Does your social media team post frequent updates on Facebook to engage with your target audience? Facebook has just rolled out Facebook Media, a best...
View Article7 Tips for Utilizing Social Media in Any Industry
It’s impossible to deny the power of social media. There was a time when it was considered a niche part of the Internet, and sites rose to prominence and then fell back to obscurity quickly. Then...
View ArticleIntegrate SMM & PPC To Augment Sales This Holiday Season
As the web continues to become more social, the worlds of traditional paid online advertising and “free” social media marketing are becoming increasingly more convoluted. Pay-per-click campaigns that...
View Article5 Social Media Content KPIs You Should Be Measuring Today
Key performance indicators, return on investment, metrics, and analytics…, everyone who is anyone on social media can’t stop talking about these. Any business owner who has a social media presence...
View ArticleReview: Periscope vs Meerkat – The Battle for Live Streaming
In a world of smart devices, the applications you use define your experience. Users are constantly on the lookout for the best app to share their reality with. In previous years, the battle has been...
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